People have to want to change before there's any chance of helping them do so.
Three Tips: Simplify, Simplify, Simplify.
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.
On the Web, all advantages are temporary, and you must keep innovating to stay ahead
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.