Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.

Everything we think about regarding sustainability - from energy to agriculture to manufacturing to population - has a water footprint. Almost all of the water on Earth is salt water, and the remaining freshwater supplies are split between agricultural use and human use - as well as maintaining the existing natural environment.

Don't expect to be able to upload your cat's brain into your Roomba any time soon.

I have to admit it: I'm not a huge fan of the cloud computing concept.

The difference between e-mail and regular mail is that computers handle e-mail, and computers never decide to come to work one day and shoot all the other computers.

The idea of sustainability can imply there is one perfect, unchanging future, if only we could work out how to get there. Resilience might be more useful, in that it assumes a dynamic environment and that perfection is impossible. You need to design systems to accommodate failure rather than eliminate it. By trying to be perfect, many visions of sustainability are quite brittle

In a Photoshopped world, only the skeptical eye prevails.