Nearly every communication method we invent eventually conveys unwanted commercial messages.
Foresight turns out to be a critical adaptive strategy for times of great stress.
Future forecasting is all about testing strategies - it's like a wind tunnel.
Don't expect to be able to upload your cat's brain into your Roomba any time soon.
Futures thinking is hard work. Fortunately, you do get better at it with practice. It's worth the effort.
Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.