Future forecasting is all about testing strategies - it's like a wind tunnel.

Future forecasting is all about testing strategies - it's like a wind tunnel.

Nearly every communication method we invent eventually conveys unwanted commercial messages.

Even if we were to stop putting out greenhouse gases right now, we'd still face decades of warming.

The idea of sustainability can imply there is one perfect, unchanging future, if only we could work out how to get there. Resilience might be more useful, in that it assumes a dynamic environment and that perfection is impossible. You need to design systems to accommodate failure rather than eliminate it. By trying to be perfect, many visions of sustainability are quite brittle

Futures thinking is hard work. Fortunately, you do get better at it with practice. It's worth the effort.

In a Photoshopped world, only the skeptical eye prevails.