It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.
James C. CollinsWhether you prevail or fail depends more on what you do to yourself than on what the world does to you.
James C. CollinsGood-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado.
James C. Collins