You can't manufacture passion or "motivate" people to feel passionate. You can only discover what ignites your passion and the passions of those around you.

Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will. Understand that they are very ambitious; but their ambition, first and foremost, is for the company's success. They realize that the most important step they must make to become a Level 5 leader is to subjugate their ego to the company's performance. When asked for interviews, these leaders will agree only if it's about the company and not about them.

Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

Good is the enemy of great.

Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

Greatest danger is not failure, but be successful and not know why.

Leaders who led their organizations quietly and humbly, were much more effective than flashy, charismatic high profile leaders.