Good is the enemy of great.. The vast majority of good companies remain just that - good, but not great.

The only way to remain great is to keep on applying the fundamental principles that made you great.

Comparison, a great teacher once told me, is the cardinal sin of modern life. It traps us in a game that we can't win. Once we define ourselves in terms of others, we lose the freedom to shape our own lives.

Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life.

Good is the enemy of great. That's why so few things become great.

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.

We learned that a former prisoner of war had more to teach us about what it takes to find a path to greatness than most books on corporate strategy.