The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.

Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.

Perhaps your quest to be part of building something great will not fall in your business life. But find it somewhere. If not in corporate life, then perhaps in making your church great. If not there, then perhaps a nonprofit, or a community organization, or a class you teach. Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.

That good is the enemy of great is not just a business problem. It is a human problem.

Companies that change best over time know first and foremost what should not change.

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?

It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.