Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado.

You must ask, "What do we mean by great results?" Your goals don't have to be quantifiable, but they do have to be describable. Some leaders try to insist, "The only acceptable goals are measurable," but that's actually an undisciplined statement. Lots of goals-beauty, quality, life change, love-are worthy but not quantifiable. But you do have to be able to tell if you're making progress.

Start a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list

Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out of bed to continue pursuing your dream. The kind of dream I'm talking about gives meaning to your life. it is the ultimate motivator.

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

How can you succeed by helping others succeed? We succeed at our very best only when we help others succeed.

Consider the idea that charisma can be as much a liability as an asset. Your strength of personality can sow the seeds of problems, when people filter the brutal facts from you.