I am completely Socratic.

The inner experience of fallure is totally different than failure. Going to fallure means 100% commitment - you leave nothing in reserve, no mental or physical resource untapped, you never give yourself a psychological out. Failure means making a decision to let go, to be less than 100% committed, when confronted by fear, pain and uncertainty.

Some managers are uncomfotable with expressing emotion about their dreams, but it's the passion and emotion that will attract and motivate others.

Good is the enemy of great.

It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.

You absolutely must have the discipline not to hire until you find the right people.

Leaders who led their organizations quietly and humbly, were much more effective than flashy, charismatic high profile leaders.