How can we do better tomorrow than we did today?

Building a visionary company requires one percent vision and 99 percent alignment.

It may seem odd to talk about something as soft and fuzzy as "passion" as an integral part of a strategic framework. But throughout the good-to-great companies, passion became a key part of the Hedgehog Concept.

A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.

How can we do better tomorrow than we did today?

Whether you prevail or fail depends more on what you do to yourself than on what the world does to you.

Great vision without great people is irrelevant.