It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.

Just because a company falls doesn't invalidate what we can learn by studying that company when it was at its historical best.

Good is the enemy of great.

Mediocrity results first and foremost from management failure, not technological failure.

A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable.

Get keep right people.

If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I'd put off everything else to fill my bus. Because things are going to come back. My flywheel is going to start to turn. And the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people.