Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.
James C. CollinsStart a 'Stop Doing' list. I'll leave it as an existential dilemma on whether to put that task on your To Do list
James C. CollinsA visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme.
James C. Collins