Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.
James CameronI want to challenge all of you as people of deep conscience, people who are environment stewards of the earth and oceans ... By changing what you eat, you will change the entire contract between the human species and the natural world.
James CameronWe have a great responsibility. Whatever we make will become the truth, the visual reality that a generation will accept.
James CameronEvery time my cameras go out on a movie, we learn something new and then we take what we learn and we put it into the next generation of the cameras so we're constantly improving. It's kind of like building a race car, racing it, then running back to the shop and working on the engine some more and tinkering with it to improve it.
James Cameron