I pick my feature film battles very carefully. They're going to be personal and they're going to take a lot of my energy. I'm not going to be some big production company and be Jerry Bruckheimer or something like that. It doesn't interest me.
James CameronWith 'Avatar,' I thought, Forget all these chick flicks and do a classic guys' adventure movie, something in the Edgar Rice Burroughs mold, like John Carter of Mars - a soldier goes to Mars.
James CameronI set my goals way higher than the achievable. And when I fail, I fail at a very high level. That's my process. It's really demented, but it actually works. When you are aiming really high and doing something new, you must be also prepared to fail, learn from your mistakes and begin with a new plan. More motivated than before.
James Cameron