I think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.
James CameronI set my goals way higher than the achievable. And when I fail, I fail at a very high level. That's my process. It's really demented, but it actually works. When you are aiming really high and doing something new, you must be also prepared to fail, learn from your mistakes and begin with a new plan. More motivated than before.
James CameronI'm willing to engage or indulge real ideas, but if we don't do something [about global warming], we're all going to die! What's it going to take, a big f--ing disaster with all kinds of people dying? We need to change our priorities fast.
James Cameron