Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.

If robots are to clean our homes, they'll have to do it better than a person.

So I think the winners in recession are the people who produce new technology that does things better, which people really want.

Today, computers are almost second nature to most of us.

Companies are not ingenious, it's the people in them that are.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.