I made 5,127 prototypes of my vaccum before I got it right. There were 5,126 failures. But I learned from each one. Thatโs how I came up with a solution. So I donโt mind failure.
James DysonSo I think the winners in recession are the people who produce new technology that does things better, which people really want.
James DysonNobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead.
James DysonWeโre taught to do things the right way. But if you want to discover something that other people havenโt, you need to do things the wrong way. Initiate a failure by doing something thatโs very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. Itโs exciting, actually. To me, solving problems is a bit like a drug. Youโre on it, and you canโt get off.
James Dyson