Failure is so much more interesting because you learn from it. That's what we should be teaching children at school, that being successful the first time, there's nothing in it. There's no interest, you learn nothing actually.
James Dyson[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.
James DysonIt's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.
James Dyson