Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.
James DysonIf you didn't have patents, no one would bother to spend money on research and development. But with patents, if someone has a good idea and a competitor can't copy it, then that competitor will have to think of their own way of doing it. So then, instead of just one innovator, you have two or three people trying to do something in a new way.
James DysonEngineers are behind the cars we drive, the pills we pop and the way we power our homes.
James DysonIt's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.
James DysonWeโre taught to do things the right way. But if you want to discover something that other people havenโt, you need to do things the wrong way. Initiate a failure by doing something thatโs very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. Itโs exciting, actually. To me, solving problems is a bit like a drug. Youโre on it, and you canโt get off.
James Dyson