Astrology is the sheerest hokum. This pseudoscience has been around since the day of the Chaldeans and Babylonians. It is as phony as numerology, phrenology, palmistry, alchemy, the reading of tea leaves, and the practice of divination by the entrails of a goat. No serious person will buy the notion that our lives are influenced individually by the movement of distant planets. This is the sawdust blarney of the carnival midway.

Use familiar words-words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away.

Writers must rely more on the feel of a sentence than on the dictates of a rule book.

Astrology is the sheerest hokum. This pseudoscience has been around since the day of the Chaldeans and Babylonians. It is as phony as numerology, phrenology, palmistry, alchemy, the reading of tea leaves, and the practice of divination by the entrails of a goat. No serious person will buy the notion that our lives are influenced individually by the movement of distant planets. This is the sawdust blarney of the carnival midway.

Find out where the people want to go, then hustle yourself around in front of them.

If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.

It wasn't the Supreme Court that expelled God from our public school classrooms. It was the textbook publishers.