The chief difference between good writing and better writing may be measured by the number of imperceptible hesitations the reader experiences as he goes along.

Louis Kelso's formula sounds like Lydia Pinkham's Vegetable Compound. The whole theory sounds crazy. But, then, one may recall, they said all that of Copernicus too.

Style is important, but content comes first.

Writers must rely more on the feel of a sentence than on the dictates of a rule book.

The ...experts of the FDA have declared Laetrile to be worthless...quackery and fraud...These experts are the professional descendants of experts...confident that mental illness should be cured by drilling holes in the skull, the better to let the demons out. ...This is the Orwellian fashion in which the medical establishment throws its weight around.

Good similes depend upon close observation. They depend upon brevity and wit....They have to fit in context.

Use familiar words-words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away.