Style is important, but content comes first.

Good similes depend upon close observation. They depend upon brevity and wit....They have to fit in context.

Astrology is the sheerest hokum. This pseudoscience has been around since the day of the Chaldeans and Babylonians. It is as phony as numerology, phrenology, palmistry, alchemy, the reading of tea leaves, and the practice of divination by the entrails of a goat. No serious person will buy the notion that our lives are influenced individually by the movement of distant planets. This is the sawdust blarney of the carnival midway.

Louis Kelso's formula sounds like Lydia Pinkham's Vegetable Compound. The whole theory sounds crazy. But, then, one may recall, they said all that of Copernicus too.

Find out where the people want to go, then hustle yourself around in front of them.

If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.

The chief difference between good writing and better writing may be measured by the number of imperceptible hesitations the reader experiences as he goes along.