Style is important, but content comes first.

Good similes depend upon close observation. They depend upon brevity and wit....They have to fit in context.

Use familiar words-words that your readers will understand, and not words they will have to look up. No advice is more elementary, and no advice is more difficult to accept. When we feel an impulse to use a marvelously exotic word, let us lie down until the impulse goes away.

Louis Kelso's formula sounds like Lydia Pinkham's Vegetable Compound. The whole theory sounds crazy. But, then, one may recall, they said all that of Copernicus too.

Five common traits of good writers: (1) They have something to say. (2) They read widely and have done so since childhood. (3) They possess what Isaac Asimov calls a "capacity for clear thought," able to go from point to point in an orderly sequence, an A to Z approach. (4) They're geniuses at putting their emotions into words. (5) They possess an insatiable curiosity, constantly asking Why and How.

Find out where the people want to go, then hustle yourself around in front of them.

If you would write emotionally, be first unemotional. If you would move your readers to tears, do not let them see you cry.