Kids in general make things fresh and alive and they have this great appreciation for, Holy mackerel, we're making a movie!

You become so obsessed, and that's not a bad thing for a movie. Serve it with that sense that it's the whole world.

Great things that can happen when you're doing a movie.

You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

Once you read the script, it's the only way it can be.

Things get very distorted when you do a movie, weirdly so.

I had a marketing idea that everybody hated, decency is sexy.