My books arose from my own experience, when I sought guidance in practical leadership in my career. In sum, I strive to write the kind of book that I would find valuable in my own life.

My Army reserve service was in the 1990s. It was, more than anything else, an opportunity for me to express gratitude. My understanding of and admiration for the American armed forces is deeper, better informed as a result. I'm among those who believe that military or other citizen service should be an expected part of every American's life.

Many people become self-conscious when they communicate. Whether it's writing or speaking, they are consumed by anxiety. Self-consciousness is an impediment to what is required to serve an audience effectively. One's goal must be to achieve audience consciousness. To put oneself in their place, to recognize that the value of any communication arises from how it is received by them, not by what it means to the author. Rather than learning a multiplicity of rules for speaking, for example, I would suggest that a focus on serving one's audience will simplify and clarify everything.

Many people have a very hard time truly believing that doing the right thing by others, striving to serve them to the greatest extent, can actually be a competitive advantage.

William Ewart Gladstone is credited with the credo that a prime minister must be a "good butcher." The metaphor is apt insofar as the root of the word "decision" is "to cut."

Theodore Roosevelt regarded leadership as his one gift, the area in which he might be considered to possess genius. He presented his views on leadership throughout his voluminous writings. He intended for future writers to study them with an eye toward action, as he himself had done of historic figures.

Woodrow Wilson is reported to have told a Princeton colleague, shortly after the 1912 election, "It would be an irony of fate if my administration had to deal chiefly with foreign problems, for all my preparation has been in domestic matters." In the event, Wilson's early months were marked by substantial domestic legislative accomplishment. Unfortunately, after Europe plunged into the Great War in August 1914, Wilson's leadership was uncertain.