Many people become self-conscious when they communicate. Whether it's writing or speaking, they are consumed by anxiety. Self-consciousness is an impediment to what is required to serve an audience effectively. One's goal must be to achieve audience consciousness. To put oneself in their place, to recognize that the value of any communication arises from how it is received by them, not by what it means to the author. Rather than learning a multiplicity of rules for speaking, for example, I would suggest that a focus on serving one's audience will simplify and clarify everything.

William Ewart Gladstone is credited with the credo that a prime minister must be a "good butcher." The metaphor is apt insofar as the root of the word "decision" is "to cut."

In a time when our nation is engaged in multiple, long-term wars, it's critical that "the military" not become an abstraction to the vast majority of Americans who are not participants.

Any gathering of people requires leadership to cohere, to achieve its potential contribution. What is not needed is a "boss" of yore, directing everyone else's efforts toward "the one best way."

Theodore Roosevelt is of singular interest, because he was, in many evident ways, a self-created figure. He transformed his life into performance art. He intended his life to be an example for others to learn from or even emulate.

Wal-Mart, with its legendary focus on customer value in terms of price, is innovating in sustainability. Now, we're beginning to see the mirror image, a convergence, as the not-for-profit sector is beginning to serve more effectively by applying private sector accountability and efficiencies to social needs. This reflects a rising recognition that to serve others best requires more than good intentions; it mandates a focus on real-world results. Bill Gates and Warren Buffett are among the most conspicuous advocates and representatives of this transformation.

Many people become self-conscious when they communicate. Whether it's writing or speaking, they are consumed by anxiety. Self-consciousness is an impediment to what is required to serve an audience effectively. One's goal must be to achieve audience consciousness. To put oneself in their place, to recognize that the value of any communication arises from how it is received by them, not by what it means to the author. Rather than learning a multiplicity of rules for speaking, for example, I would suggest that a focus on serving one's audience will simplify and clarify everything.