Many people have a very hard time truly believing that doing the right thing by others, striving to serve them to the greatest extent, can actually be a competitive advantage.

One of the greatest misconceptions about Theodore Roosevelt - in his time and ours - is that he was impetuous.

Theodore Roosevelt crafted a masterpiece of service. He served people in every aspect of his life. His legacy was transformational, encompassing his family, his nation and the world.

Theodore Roosevelt is a natural choice for leadership education. Along with many other observers, I believe he was among the greatest of leaders to serve as president.

Many people have a very hard time truly believing that doing the right thing by others, striving to serve them to the greatest extent, can actually be a competitive advantage.

Wal-Mart, with its legendary focus on customer value in terms of price, is innovating in sustainability. Now, we're beginning to see the mirror image, a convergence, as the not-for-profit sector is beginning to serve more effectively by applying private sector accountability and efficiencies to social needs. This reflects a rising recognition that to serve others best requires more than good intentions; it mandates a focus on real-world results. Bill Gates and Warren Buffett are among the most conspicuous advocates and representatives of this transformation.

My Army reserve service was in the 1990s. It was, more than anything else, an opportunity for me to express gratitude. My understanding of and admiration for the American armed forces is deeper, better informed as a result. I'm among those who believe that military or other citizen service should be an expected part of every American's life.