Many people have a very hard time truly believing that doing the right thing by others, striving to serve them to the greatest extent, can actually be a competitive advantage.

Woodrow Wilson is reported to have told a Princeton colleague, shortly after the 1912 election, "It would be an irony of fate if my administration had to deal chiefly with foreign problems, for all my preparation has been in domestic matters." In the event, Wilson's early months were marked by substantial domestic legislative accomplishment. Unfortunately, after Europe plunged into the Great War in August 1914, Wilson's leadership was uncertain.

Dwight Eisenhower has been underestimated, which may relate to his advanced age in office, his somewhat uneven communications skills, and his failure to present a forward-looking vision on the rising issue of civil rights.

I've benefited greatly from studying many effective people from history. Among those who've influenced me the most are Ronald Reagan, Theodore Roosevelt, and Winston Churchill. Each of the three altered history; each was self-created to a great extent; and each was a great student of history and leadership.

Curiously, for all the outpourings of scholarship on Theodore Roosevelt, no one had written a book focused directly on his leadership approach, working in large part from his own letters and other writings. That opportunity was open, and I was privileged to step in.

My books arose from my own experience, when I sought guidance in practical leadership in my career. In sum, I strive to write the kind of book that I would find valuable in my own life.

Theodore Roosevelt is of singular interest, because he was, in many evident ways, a self-created figure. He transformed his life into performance art. He intended his life to be an example for others to learn from or even emulate.