William McKinley has surely been underrated - in no small part because he was succeeded by a memorable leader, Theodore Roosevelt.

Many people have a very hard time truly believing that doing the right thing by others, striving to serve them to the greatest extent, can actually be a competitive advantage.

Ronald Reagan's career was so unusual, so unprecedented, that this would be very interesting to learn, to gain understanding of his way of looking at the world.

Ronald Reagan memorably combined intimacy with distance.

Many people become self-conscious when they communicate. Whether it's writing or speaking, they are consumed by anxiety. Self-consciousness is an impediment to what is required to serve an audience effectively. One's goal must be to achieve audience consciousness. To put oneself in their place, to recognize that the value of any communication arises from how it is received by them, not by what it means to the author. Rather than learning a multiplicity of rules for speaking, for example, I would suggest that a focus on serving one's audience will simplify and clarify everything.

One of the greatest misconceptions about Theodore Roosevelt - in his time and ours - is that he was impetuous.

Effective leadership relationships at a high level include the insertion of a degree of distance from those being served. That may be part of what President Ronald Reagan referred to when he mused that he didn't see how anyone could be president who wasn't an actor.