The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.

Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.

How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?

I would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.