The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

I would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.

Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.

Here's the thing about me: I have a job to do and I do it.

Why do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.