The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.

I would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.

Here's the thing about me: I have a job to do and I do it.

There are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.