Through basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.

Why do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?

Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.

How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

There are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?

What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.