Why do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?
James MurdochThrough basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.
James MurdochWhat any manager will try to bring to a company first and foremost is an energy and commitment to the business. To try and really roll your sleeves up.
James MurdochWhat makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.
James Murdoch