The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.
James MurdochThere are bad people and there are bad corporations. Just as there are good people and good corporations. That might seem too black and white, but what can I tell ya?
James MurdochHow do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James Murdoch