How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?
James MurdochI would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.
James MurdochThrough basic science literacy, people can understand the policy choices we need to be making. Scientists are not necessarily the greatest communicators, but science and communication is one of the fundamentals we need to address. People are interested.
James Murdoch