How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?

What any manager will try to bring to a company first and foremost is an energy and commitment to the business. To try and really roll your sleeves up.

I would just like my children to be able to eat fish when they grow up. Now, I don't think there's anything controversial about that.

My belief is that if you grapple with the big changes until you really get them and if you develop an internal compass to steer your marketing and communications, you will be working in a discipline that is more exciting, more intellectually rich, more delightfully complex and ultimately more rewarding than it has ever been.

Here's the thing about me: I have a job to do and I do it.

Why do you need to drive a Ferrari to get stuck in a traffic jam anyway? How do people afford these cars?

Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.