With Rodham, for instance, it has to work on an emotional level. It has to work on a character level. If it's only "Look, it has famous people," then it's a wax museum come to life and that's really boring. It's sort of like what they say about science fiction and horror where the really good ones, if you remove that element of it, it still has to work. That's the reason The Shining works or Rosemary's Baby or Blade Runner.
James PonsoldtAfter that really, I spent the majority of the spring going to tons and tons of regional festivals throughout America. Every corner of the country, I took the movie to twenty film festivals or something to that extent. I've lost track. Probably done Q&As 40-50 times at this point. It's always hard to watch something I've made, but I've got a little more objectivity and kind of see the film as not just an extension of myself.
James PonsoldtI sometimes have to think about that because if I think about these five things and think of them all, I'll drop the balls, so I really have to prioritize and use every free second I have and maximize it. I wake up early, try to get sleep, but try to write for at least three hours every day. A really nice day for me is writing ten hours. I love that. Hasn't been a lot of that recently, but every free second I have I'm doing that.
James PonsoldtBut you certainly don't have perspective. And there's so much pressure going into that opening night because you know there's journalists, tons of acquisitions people, and the fate of your film in some ways, if not decided, is really affected by how it screens that night.
James PonsoldtBy the time you arrive at Sundance as a filmmaker, you've been living with your film intimiately, and scrutinized every frame, and probably aren't happy with - or at least I'm never happy with it - and you've seen it in the roughest of states, and you lose perspective, really.
James Ponsoldt