When you're watching an action movie, you experience an action movie more outside of the aquarium, you're out of the aquarium looking in at all the swimming fish that are in there. Whereas horror films and thrillers are designed to put the audience into that box, into that aquarium.

I think you cannot be too complacent. I think that's dangerous and you cannot take anything for granted.

We're terrified of shocks but we're so fascinated by it at the same time. We're terrified of spiders and reptiles and all of that but at the same time you're fascinated by them - you want to go to the zoo and go behind the glass and look at all these creepy crawlies! It's the same thing with the supernatural. I think we're very frightened by it.

Not many people realize this, but I'm a really squeamish guy. When I watch other horror films that are really over-the-top with their blood and guts, I cannot watch it. So if my threshold to something onscreen is at that level, you can imagine how my threshold is to all the pain and suffering that is happening in the real world.

Marketing has taken such a complete shift, thanks to the internet.

Hollywood is just so strange. It's like, everyone has a whole bunch of stuff boiling away and whichever one happens first, happens. That one, we're still in the process of, you know, trying to write the script. So, it's still very early stages at this point. Yeah.

For me, the sound design and the musical score is a big part of what makes scary movies work.