I've always said that with a lot of the horror franchises that I've started, it's like directing a pilot. I come in, I direct the first movie and all these directors come in and direct all the sequels after me and hey have to kind of retain the look, the tone, and the characters.

If I'm smart as an artist, I wouldn't be a snob and turn it down, because I'd look at it and go, this is great stuff, but I definitely do want to experiment in other genres, or make films in other genres.

I generally go into a movie with a very strong vision, with how I want to make the film, how I want to shoot the film, how I want to edit the movie, what I want the sound to sound like. So I have a very concrete idea even if I don't storyboard it, I know exactly what I want to do once I get into the sequence. Now having said that, I try not to let that slave me to the process. So if I do storyboard a sequence I don't necessarily stick to it if I discover more exciting things on set.

When you make movies, I find that I never have time to go to the movies and enjoy movies like I used to, because I'm so movied out, right, I'm so filmed out that the last thing that I wanna do is with the little spare time that I have is stick in a dark room and watch more stuff on the screen.

What makes horror movies work is the idea that "oh my God, what would I do if I were in that situation? How would I get out of that alive? What would I do if I saw the door to my closet creaking open in the middle of the night and a doll on a tricycle comes riding out?"

One of the things I tried to do is to kind of talk my actors through the scene, but at the same time let them know how I plan to shoot the film and just give them an insight into the way I'm thinking, so that when they're acting out their scene, they can kind of see it in their minds' eyes.

Marketing has taken such a complete shift, thanks to the internet.