For me and my films I want my audience to experience cinema in its full glory. It's not just visual, it's audio as well. It's emotional and I want you to be engaged with not just the scene but with the characters.

If your franchise has been around for awhile you have to find ways to keep it fresh.

We think craft is important, and the irony has always been that horror may be disregarded by critics, but often they are the best-made movies you're going to find in terms of craft. You can't scare people if they see the seams.

I'm a visual filmmaker so the camera is a big part of my storytelling tool and it's something that I really rely on to tell a scene or create the suspense that I need and create the emotion of a scene or a sequence.

Marketing has taken such a complete shift, thanks to the internet.

I always try to better myself with every movie I make. I don't take anything sitting back and so I try to learn from every film I make and carry that onto the next movie because I think it's important as a filmmaker to keep growing with each film and I think I am growing with each movie. And I think it's important because you need to strive to better yourself.

I think that's my favorite thing about making scary movies, watching people watch them. When my films come out, I like to cinema hop and know what moments are coming up, I pop my head in and watch people squirm or slide down in their seats. I like that sadism!