For me, the sound design and the musical score is a big part of what makes scary movies work.

When you're watching an action movie, you experience an action movie more outside of the aquarium, you're out of the aquarium looking in at all the swimming fish that are in there. Whereas horror films and thrillers are designed to put the audience into that box, into that aquarium.

For me and my films I want my audience to experience cinema in its full glory. It's not just visual, it's audio as well. It's emotional and I want you to be engaged with not just the scene but with the characters.

When you work with an actor and then you discover new things that are better, I think you gotta be free to be able to go with the new things that you're finding. I think that's very important. I have a strong idea when I go to shoot a movie but I also love to discover things when I'm on set as well.

Marketing has taken such a complete shift, thanks to the internet.

I think you can say a lot with the movement of your camera but you can also say a lot by keeping it still.

One of the things I tried to do is to kind of talk my actors through the scene, but at the same time let them know how I plan to shoot the film and just give them an insight into the way I'm thinking, so that when they're acting out their scene, they can kind of see it in their minds' eyes.