We're terrified of shocks but we're so fascinated by it at the same time. We're terrified of spiders and reptiles and all of that but at the same time you're fascinated by them - you want to go to the zoo and go behind the glass and look at all these creepy crawlies! It's the same thing with the supernatural. I think we're very frightened by it.

I always believe your instinct is the most correct instinct.

I think you cannot be too complacent. I think that's dangerous and you cannot take anything for granted.

I think storytelling is storytelling. It doesn't matter what format it's shot on.

We think craft is important, and the irony has always been that horror may be disregarded by critics, but often they are the best-made movies you're going to find in terms of craft. You can't scare people if they see the seams.

Your actors need to trust you as a director, but normally, I think you just need to have an open communication between the actors and the director. I think the director needs to really paint his or her vision to the cast and let them know the kind of mood that he or she is making. I think that's very important.

When you're watching an action movie, you experience an action movie more outside of the aquarium, you're out of the aquarium looking in at all the swimming fish that are in there. Whereas horror films and thrillers are designed to put the audience into that box, into that aquarium.