Mass appreciation doesnt always equate to something good.

I am never going to please all 100 million people who read the book. I'll be lucky if half that number are happy with me playing Christian Grey. I know there are campaigns of hate against me already.

I know because the movie's made a lot of money, everyone's relaxed a bit so there wasn't that pressure to set the tone for the movies [Fifty Shades of Grey] so I felt a little more freedom this time and it probably made it more enjoyable.

I've always needed to bulk up, so until the modeling took off I was ramming Big Macs down my throat and doing plenty of bodyweight work. I'm over the Big Macs now, but I'll still drop down and do my press ups whenever I find the time.

I'm a feminist at heart, and I'm totally aware of why people have an issue with this show.

I'm still not aware that I'm good looking.

Because I used to play a lot of sport, I've always been in decent enough shape. When I used to get asked to do a bit of body work before a photo shoot I'd lie and say, 'Yeah, I'm going to the gym.' I literally never did anything.