I think food culture is always evolving, and there will constantly be people looking both forward and back. That's what makes it exciting.
Jamie OliverIf you only design menus that are essentially junk or fast food, the whole infrastructure supports junk.
Jamie OliverI hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish
Jamie Oliver