I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish
Jamie OliverPick a destination, go there, be open-minded and talk to the locals. Eat the things they eat and go where they go. You don't need to be fluent, just as long as you've got a smile on your face- people will be jumping over themselves to show you the stuff they're proud of.
Jamie OliverJust because the Americans are so good at rattling out accessible and cheap junk food, nobody looks twice when it comes to their food. But there are golden nuggets everywhere.
Jamie OliverWhat we call barbecuing in this country is actually direct grilling. In many countries, it also means cooking in an enclosed box with a heat source, ideally wood, all year round.
Jamie OliverI think authenticity is important whichever homeland you're from but one of the lovely things about British cooking is that we adopt great food and dishes from all of the lovely people who come from overseas to live in our country. We're a magpie nation - we take the best bits of other cuisines and embrace them as our own.
Jamie Oliver