I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish
Jamie OliverI think food culture is always evolving, and there will constantly be people looking both forward and back. That's what makes it exciting.
Jamie OliverIndustry, economy, honesty and kindness form a quartet of virtue that will never be improved upon.
Jamie OliverNow, everyone is excited about food - cooking, growing, learning - watching it on TV, buying books, trying things at home. It's the greatest time ever to be in food - which is why it's so hard to see so many people still relying on processed food. I am hoping that we had a generational blip - and that these young people will continue on and pass on their love of food and creativity to the next generation of kids.
Jamie Oliver