The whole idea is to earn the flavor. No one gives it to you.

My life is really so much based in England.

Give your kids a bloody knife and fork and let me put some fresh food in front of them they can eat.

Your child will live a life ten years younger than you because of the landscape of food that we've built around them.

I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life.

It's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.

In England, you're allowed to have an opinion - as long as it comes out of your mouth.