Now that I've got kids, it's become really important for me on the health front to try to buy as much organic produce as possible.
Jamie OliverYour child will live a life ten years younger than you because of the landscape of food that we've built around them.
Jamie OliverI want Americans to enjoy food. I want them to celebrate food. I want them to, on occasions, to have big cakes and great things. And I want them to indulge.
Jamie OliverNow, everyone is excited about food - cooking, growing, learning - watching it on TV, buying books, trying things at home. It's the greatest time ever to be in food - which is why it's so hard to see so many people still relying on processed food. I am hoping that we had a generational blip - and that these young people will continue on and pass on their love of food and creativity to the next generation of kids.
Jamie Oliver