From quite an early age I realised the effect that good food can have on others.

When you are trying to move mountains you want-and need-people on your side who want to move them with you.

40% of what I've done was a mistake. I now call it R&D.

My general rule is that if everyone knew how to cook fresh produce from their local area, and Monday to Thursday within 20 minutes, you know, there's millions of recipes out there to be had.

Now that I've got kids, it's become really important for me on the health front to try to buy as much organic produce as possible.

I hear loads of cynics saying that I'll never be able to change anything. They say that junk food marketing and the ready availability of fast food is just too powerful. But I'd say in response, screw you. I know that most people, if they're really honest, are fed up with the same old rubbish

As usual, my timing is bizarrely good.