In reality, we haven't escaped the gravity of life at all. We are still beholden to ecological laws, the same as any other life-form.

There are literally as many ideas as there are organisms.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Nature works with five polymers. Only five polymers. In the natural world, life builds from the bottom up, and it builds in resilience and multiple uses.

Biological knowledge is doubling every five years.

Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.

In reality, we haven't escaped the gravity of life at all. We are still beholden to ecological laws, the same as any other life-form.