Everyone is trying to jump on the biomimic bandwagon. But a cork floor is not biomimicry. Neither is using bacteria to clean water.

Biomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.

Conserving habitats is a wellspring for the next industrial revolution.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Listening to nature's operating instructions.

If we are to use our tools in the service of fitting in on Earth, our basic relationship to nature--even the story we tell ourselves about who we are in the universe--has to change.

The more our world functions like the natural world, the more likely we are to endure on this home that is ours, but not ours alone.