Life solves its problems with well-adapted designs, life-friendly chemistry and smart material and energy use.

Life solves its problems with well-adapted designs, life-friendly chemistry and smart material and energy use.

Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.

In reality, we haven't escaped the gravity of life at all. We are still beholden to ecological laws, the same as any other life-form.

Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.

If the age of the Earth were a calendar year and today were a breath before midnight on New Year's Eve, we showed up a scant fifteen minutes ago, and all of recorded history has blinked by in the last sixty seconds. Luckily for us, our planet-mates--the fantastic meshwork of plants, animals, and microbes--have been patiently perfecting their wares since March, an incredible 3.8 billion years since the first bacteria. ...After 3.8 billion years of research and development, failures are fossils, and what surrounds us is the secret to survival.

Biologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.