Life solves its problems with well-adapted designs, life-friendly chemistry and smart material and energy use.

Cooperation in the most natural thing in the world

Biomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.

Biomimicry is … the conscious emulation of life’s genius.

In reality, we haven't escaped the gravity of life at all. We are still beholden to ecological laws, the same as any other life-form.

Biologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.

For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.