Life solves its problems with well-adapted designs, life-friendly chemistry and smart material and energy use.

Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think.

The real survivors are the Earth inhabitants that have lived millions of years without consuming their ecological capital, the base from which all abundance flows.

Water is at the center of every chemical reaction, and therefore should be the earths most precious gift.

Virtually all native cultures that have survived without fouling their nests have acknowledged that nature knows best, and have had the humility to ask the bears and wolves and ravens and redwoods for guidance.

Biomimicry is … the conscious emulation of life’s genius.

The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.