A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?

Good design, when done well, should be invisible.

Intuitive design happens when current knowledge is the same as the target knowledge.

Some people are so into web standards that they've removed all the tables from their houses

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.

A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.