A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

Some people are so into web standards that they've removed all the tables from their houses

Intuitive design happens when current knowledge is the same as the target knowledge.

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.

Intuitive design is how we give the user new superpowers.